Your Guide to Choosing the Perfect Diamond
Cut, colour, clarity, carat, and everything else you didn’t know you needed to know.
Choosing a Diamond is a Big Decision
We're here to help make it easy, transparent and even enjoyable. Whether you’re buying for love, legacy, or luxury, understanding the details will help you choose with confidence.
Diamonds
Lab Grown
Lab grown diamonds are created in controlled lab environments using advanced technology to stimulate the same properties as natural diamonds but formed much faster.
These can also be known as eco diamonds or solar diamonds
Rings
Engagement
Our bespoke engagement rings come in a variety or shapes. These cuts include round brilliant, princess, cushion, emerald, oval, pear, trilliant, radiant, baguette and marquise.
Rings
Wedding
We have a large selection of plain and diamond set wedding bands that come in various metals for both men and women.
Need to find their ring size without them knowing?
Our ring size guide offers smart, discreet tips to help you plan the perfect surprise — whether you're measuring at home, finding the right fit, or converting sizes.
How to pick the right ring
When picking out the ring, you want to consider 4 things: cut, colour, clarity and carat weight.
Let's look at each of these more below.
Diamond Shapes: Find the One That Fits Your Style
Shop Engagement Rings-
Round Brillant
The round brilliant diamond is the most popular shape, known for maximum sparkle and timeless elegance.
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Princess
The princess cut diamond features sharp angles and a modern square shape with brilliant sparkle.
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Cushion
Cushion cut diamonds combine a soft, square shape with vintage charm and incredible sparkle.
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Emerald
Emerald cut diamonds showcase clean lines and a hall-of-mirrors effect, perfect for a bold, elegant look.
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Pear
Pear-shaped diamonds offer a unique teardrop silhouette that blends brilliance with graceful asymmetry.
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Oval
Oval diamonds deliver brilliant sparkle with a flattering elongated shape that makes fingers appear slimmer.
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Radiant
Radiant cut diamonds combine the beauty of a round with the shape of an emerald for a bold, modern style.
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Marquise
Marquise diamonds feature an elongated, pointed shape that maximizes carat weight and finger coverage.
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Baguette
Baguette diamonds are sleek and rectangular, often used as side stones to add a touch of Art Deco elegance.
Diamond and jewellery sourcing
If you are looking for a particular diamond or a piece of jewellery, we can help you find it. Our team of experts will work with you to understand your requirements and source the perfect diamond or jewellery piece. We have access to a wide range of suppliers and can offer competitive pricing.